Einstein_mural02

Doing the same thing, expecting different results

Augen, in a continuous persecution out of the madness.

Poets and great thinkers have given the word "madness" a symbolic touch of those in search of change and innovative ideas. However, the greatest scientist of the XX century gave it a totally different meaning by calling mad those who always do the same and still expect new results.

Drivers of change were always labeled as mad at the time; however, mankind would not be where it is, or would have achieved the cultural and technological advances of today, without the "mad" people who stopped doing the same thing all the time.

Einstein's definition is much closer to what humanity needs to go further and be better; to make it, effort and courage is required to break the mold and established paradigms and try something different.

In AUGEN OPTICS, we are definitely not mad because what we always try to do is precisely different and innovative; apply technology to find necessary and countless improvements that can happen in the world of optics; all with the aim of offering those in need, high-definition products.

Always supporting our community, children and those who need to see well to be well, AUGEN OPTICOS seeks for unexplored paths for technology and application of the ideas of our group of engineers, to bring about change in this endless search for excellence in this ongoing persecution out of the "madness".