In Augen Opticos we have dealt with market swings always the same way: making our own choices.

We think that everyone who works with us has value- from the engineer who perfected a manufacturing process to the assistant who is about to finish his/her studies- even if they are not as such in a financial statement. And since we have been able to make better lenses, which provide clear and comfortable vision, we feel compelled to continue to compete in a global market without forgetting the local market. So when we are asked what we produce, our answer is the same: wellness.

We declare ourselves independent. We like to think that if we really want to make something good, we have to go our own way. All these years, our products have responded to specific challenges and the solutions have reaffirmed both our mindset and the way we do things. Do we need to design a machine to manufacture a new lens? Can the design of a lens be improved and reduce production costs? Can we export our own technology to competitive markets? The answer has been yes. Always. That makes us independent. And independence ends up yielding, emotionally and financially.

Great challenges. Simple solutions. We know that the greater the challenge, the simpler the solution. Each of our products is a response to these great challenges. From improving the design of simple and progressive vision lenses to developing the technology to manufacture them. And our solutions become an opportunity: we entered other competitive and demanding markets -United States, Brazil and China- with product and technology. Our technology conforms perfectly to the Brazilian market and opens business opportunities in the South American market. So, what looked like a great local challenge, proved to have a simple, global solution.